Segment by Behavior to Reach Today’s Health Care Consumer
Segment by Behavior to Reach Today’s Health Care Consumer Source: Deloitte Leslie Read, principal, Deloitte Consulting LLP; and Leslie Korenda, research manager, Deloitte Center for Health Solutions People can have vastly different preferences and behaviors when it comes to health care. Recognizing and responding to these differences can help industry stakeholders more effectively target, attract,…